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Goal Setting / OKR / MBO·支援代碼EVAL-002

Setting OKRs and Running the OKR Cycle

OKR (Objectives and Key Results) is a goal-management framework pairing ambitious objectives with measurable key results.

【What is OKR?】

· O (Objective): "What do we want to achieve?" — qualitative, ambitious, inspiring.

· KR (Key Results): "How do we know we've achieved it?" — quantitative, measurable, 3–5 per objective.

【Writing effective Objectives】

✗ "Increase sales" (vague)

✓ "Bring a product customers love to market" (directional and motivating)

【Making Key Results measurable】

· KRs must always be quantifiable (%, count, score, etc.)

· 70–80% completion typically means "on track" (100% usually means the goal was too easy)

【Quarterly cycle】

  1. 1.Goal setting (before Q start) → 2. Monthly check-ins → 3. End-of-quarter review → 4. Carry learning into next Q

【OKR vs. MBO】

MBO: goals expected to be fully achieved, often tied directly to reviews and bonuses

OKR: ambitious goals not expected to hit 100%, recommended to keep separate from compensation

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